Author: Clarence Ling
Category: News
Published: 3 August 2015

REVIEW: Sendy, How to get the Cheapest Bulk Email

Summary: Sendy is a self hosted email marketing solution. It is similar to Mailchimp, Aweber and other email systems on the market. It uses Amazon Web Services for deliverability and is very inexpensive to use with charges cheaper than major players

Check out Sendy, a self hosted newsletter web app that lets you send emails 100x cheaper via Amazon SES."

On Mailchimp, Zoho, etc

There are many email campaign software systems out there, but they are blood expensive. For example, with Zoho, unless you use a CRM Plus subscription @ US$50 per user per month for yearly subscription or US$60 per user per month for month to month, they will slap you these charges:

These prices are high. For example, if I have a database of 2000 subscribers, I need US$25 per month to use the campaign function. That means on a Zoho enterprise price month to month @ $40 a month, will balloon to US$65 a month, forcing you to go to a higher tier in the CRM, to the CRM Plus package @ US$60 per user per month. Such costs are unsustainable unless your business pushes enough volume.

There is a better way... introducing... Sendy!

Sendy is the cheapest email newsletter service I have come across. You can send thousands upon thousands of email newsletters with extremely low costs. Just look here:

Sendy subscription savings

Sending 10,000 emails? No problem, you only pay US$1!

How they do it

The primary reason that Sendy is able to do this so cheaply is because of Amazon's Simple Email System (SES). This system is designed for cheap emails with high volumes.

Upon joining the Free Tier of this service, you can send out 62,000 emails per month - for one year of free service. That is why Sendy is the most affordable email newsletter campaign service I have found.  See below:

What features will you get in Sendy

The whole suite of newsletter campaign services are available in Sendy. From rich reports:

Sendy example report

To multiple brands, etc

Sendy Features

And the necessary automatic unsubscribe, bounce and complaint handling...

Sendy Features 2

What features will you get in Sendy

For getting a price of US$1 per 10,000 emails, you pay a relatively small sum of a US$59 one time fee for Sendy. You can also get Sendy to install the service for you without doing it yourself at a separate cost of US$79. Sendy's staff are generally very dedicated and will make sure no job goes unfinished.

Sendy subscription savings



  • Cheap email marketing
  • Abundant features
  • Automatic unsubscribe, bounce and complaint handling
  • One off pricing, making it a once off cost, cheap in comparison to most services


  • From my experience, as the system is rather simple, you may have to download or code responsive templates separately. Click for a example
Ease of Use
Features Available
Value for Money

So what are you waiting for? Your time for cheap email marketing has come. Click for Sendy

Note: Sendy is a self hosted email system, if you do not wish to self host, there is EasySendy available for cloud servers to host Sendy. Click for EasySendy.

About the Author

Clarence Ling Marketer

Clarence Ling

Clarence Ling is the founder and business owner of CLASS Digital Marketing. He is a self trained Joomla Front End Web Designer and a Digital Marketer, constantly procuring the latest martech (marketing tech) and incorporating current developments in marketing. Based in Perth, Western Australia, he is also a real estate agent in Malaysia, selling Australian property overseas, attached to the largest and best East Malaysian real estate agency, Kozin Real Estate Sdn Bhd. Clarence regularly commutes between Australia, Malaysia and sometimes other parts of Asia in his line of work.

Phone (Australia): +61 413 665 375
Phone (Malaysia): +60 12 818 1160