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REVIEW: The Best Australian Real Estate CRM, Property Tree by Rockend

Summary: Property Tree by Rockend is a leading real estate software in Australia. It is cloud based software and has extremely useful features such as the Tribunal Report function. The User Interface is simple and intuitive. Video material included. We highly recommend this software for Australian real estate agents.  

property tree

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Who is Rockend? What is Property Tree?

Rockend is a leading property software developer in Australia, and today we are going to review one of their products, Property Tree. Property Tree is a property management and property sales platform for real estate and property management agencies. 

 

2018 Update

Since this blog post was made in September 2015, massive changes have been made to Property Tree. This review will be updated regularly as it grows.

 

Introduction Video

 

 

Property Tree Overview

This Property Tree Review is based on a demonstration with Rockend Staff. The following video is unedited.

 

All in One Software

Rockend has four core products, REST Professional, fileSMART, STRATA Master and Real Benchmark. As the trend is that users are moving towards cloud based software, Property Tree combines the functionality of REST and fileSMART. It is not strictly a Customer Relationship Management (CRM) software, but has elements of a CRM. Rockend describes it as a property management and trust accounting solution.

The bigger your real estate agency gets, the more likely you will be using multiple systems. Property Tree is built because there is no other single system integrating all your data in one place. It has open integration, allowing you to integrate inspections, maintenance and much more as time passes.

 

The Login Screen

property tree

The Login screen is rather straightforward, but notice there is an Owner/Tenant Login. Rockend is serious about making a unified, comprehensive management system, and we are seeing this right from the start.

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About the Author

Clarence Ling

Clarence Ling is the founder and business owner of CLASS Digital Marketing. He is a self trained Joomla Front End Web Designer and a Digital Marketer, constantly procuring the latest martech (marketing tech) and incorporating current developments in marketing. Based in Perth, Western Australia, he is also a real estate agent in Malaysia, selling Australian property overseas, attached to the largest and best East Malaysian real estate agency, Kozin Real Estate Sdn Bhd. Clarence regularly commutes between Australia, Malaysia and sometimes other parts of Asia in his line of work. 

Phone (Australia): +61 413 665 375 
Phone (Malaysia): +60 12 818 1160 
Email: clarence@clarenceling.com

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